We were finally getting over the financial crisis when Covid struck. Russia’s war in Ukraine has not only meant human suffering – it has affected the entire global economy, driving up the cost of food and energy. It adds to the hardship for those on low incomes and means serious food security risks in the world’s poorest economies.
UK businesses of every size face challenges that are unprecedented and often worrying. So, what steps could you take to have more control over your future?
A business might have a great product or service but without a strategic plan to help it define, articulate, and communicate where it is going, it will be at the mercy of outside events. We encourage our clients to take some time to think long-term about their business and to establish goals or targets that they can control.
A plan starts with identifying and accessing opportunities within your market and should address how your business is going to evolve to meet the challenges of today and in the future. The plan gives your business purpose, and it answers questions about your long-term goals.
The first step is to look at five important areas:
Once you have taken some time to write out your plan and where you want your business to be in (say) 2 years, the next step is to work out a marketing programme with actions to make it happen.
A marketing plan is a business document outlining your marketing strategy and tactics. It is often focused on a specific period (i.e., over the next 12 months) and covers various marketing-related details, such as costs, goals, and action steps. But like your business plan, a marketing plan is not a static document and should outline:
We specialise in helping our clients manage their businesses. We do this by preparing and updating detailed forecasts, using the latest and most powerful software.
Please don’t hesitate to talk to us about strategic planning, we can help with a template so you can do this yourself or work together to produce estimates for a variety of scenarios and help you take control of your business.